The atelier behind the craft
Trackwise Atelier is a faculty of senior practitioners who turned analytics from reporting into an operating system for growth. We teach how to build measurement that informs product, marketing, and finance with clarity.
Our method
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Architecture before tools
We start with business questions and decision cycles, then map events, schemas, and governance to support them.
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Narrative over noise
We teach analysts to craft stories executives can act on, not just charts to admire.
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Compound learning
Cohorts practice weekly and build a durable experimentation cadence with templates that scale.
Milestones
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2020 — Founding
We launched to solve the growing gap between tool adoption and business outcomes in analytics.
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2022 — Server-side excellence
Helped early adopters transition to server-side tagging with robust consent and governance.
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2024 — Executive storytelling
Launched narrative-focused programs that align analytics with finance and planning rituals.
Team
Elliot Marlow
Head of Measurement Strategy
Formerly led analytics at a global D2C brand, specializing in event taxonomies, MMM, and finance-aligned attribution.
Rhea Cassidy
Lead Experimentation Coach
Scaled product and marketing experimentation at a B2B SaaS unicorn; known for pragmatic test design and ethics.
Jon Rivera
Director of Technical Analytics
Architected server-side tagging and privacy-first pipelines at enterprise scale.